Introducing MoveTrigger: Targeting Home Movers, Properly

We’ve just launched something new - and I’m excited about it. Introducing... MoveTrigger.

It’s a media solution built around one simple idea: Reach customers when they’re actively moving house - not months before, not after they’ve already made their big purchases. Right in the moment.

We’ve partnered with BuyerAlerts, a platform that gives verified, real-time access to people who’ve just listed their property, had an offer accepted, or moved into their new home. It’s smart, it’s fast, and it removes all the guesswork.

The Problem We’re Solving

If you’re in the home sector — kitchens, bathrooms, removals, broadband, storage, furniture, utilities — you’ve probably run into the same frustration:

You’re running campaigns based on rough demographics and broad intent signals, hoping to land at the right time. But you often miss the window completely — and the budget goes with it.

Because the truth is: Timing is everything.

And the reality is, most traditional campaigns are completely blind to that.

The Buyer Window: We Know Exactly When People Are Ready to Act

Here’s the real game-changer. We now know, with near-perfect accuracy, the exact moments someone is most likely to make a buying decision during their home move.

Here are just a few of the key trigger points:

• Just Listed — thinking ahead about removals, skip hire, storage, broadband, and preparing for a sale
  Sale Agreed — planning kitchens, bathrooms, furniture, decorators, home insurance
• Just Moved In — ready to purchase white goods, security, lighting, flooring, smart tech
• 30 Days Post-Move — need garden services, home accessories, trades, broadband upgrades
• 90 Days Post-Move — longer-term purchases like landscaping, fitted furniture, boilers, solar, etc.

At each of these stages, buying intent spikes. Decisions are made fast. Budgets are committed.

And we put your brand right in front of them at that precise moment — through direct mail and mobile ads. That’s why campaigns using this service are seeing a 10:1 return on investment. You’re not interrupting someone’s scroll — you’re helping them solve an urgent, relevant need.

When you’re visible at the right moment, your chances of converting increase by 10x.

What You Get

• A media buying service combining Direct Mail + Mobile Ads
• Access to a verified audience of real movers based on live property triggers
• Location and timing filters to tailor campaigns to your specific market
• Flexible creative (we can help design or work with your assets)
• Fully managed setup, tracking, and rollout

Why We’re Doing This

Because we saw far too many good brands spending their budget too early, too late, or on the wrong people altogether.

This solves that — with real data, real households, and real buying signals.

• Hyper-targeted
• Measurable
• Commercially sound

Want In?

We’ve got capacity to onboard a few more brands this quarter — if you’re in the home, garden, or retail space, it’s a great fit, so please check out our MoveTrigger service page for more info or book a call with our team to learn how it can work for you.