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Movetrigger: Target Homemovers Before Your Competitors Do

We combine mobile advertising and direct mail, powered by verified mover data and real-time triggers, to target high-intent buyers before your competitors do. No guesswork, no wasted spend – just timely, targeted campaigns that convert.

Movetrigger Advertising puts your brand in front of people who are actively moving – and actively spending. Powered by BuyerAlerts’ verified homemover data, we combine hyper-targeted mobile ads and direct mail to reach high-intent buyers at the exact moment they’re making decisions about their new home.

No guesswork. No wasted media spend. Just timely, data-driven campaigns that convert. Whether you’re selling kitchens, garden furniture, home tech or financial services, Movetrigger helps you beat competitors to the door – literally.

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Homemovers Spend £42k on Average – Yet Most Campaigns Miss Them Completely

Homemovers are one of the most valuable but most overlooked audiences in marketing. With an average spend of over £42,000 per move, they’re actively buying: furniture, appliances, décor, security systems, broadband, trades, utilities… the list goes on.

But most campaigns miss them entirely. Why? Because broad demographic targeting, cold lookalike audiences and poor timing just don’t cut it when someone’s mid-move and making rapid-fire decisions.

That’s where Movetrigger comes in. We give you direct access to verified homemover data, updated daily, covering 99.6% of UK moves. Combined with precision-targeted mobile ads and direct mail, we help you reach buyers before your competitors even know they’re in-market. No wasted budget. No guesswork. Just smart, timely campaigns that land in front of real people making real purchase decisions – right now.

Trusted Data. Proven Results. Let’s Talk.

Get your brand in front of high-intent buyers when it matters most. Speak to our team today and discover how Movetrigger can drive real results for your next campaign.

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Movetrigger logo

Precision Marketing for the Moving Moment

Here’s how we turn mover data into high-performing, conversion-ready campaigns – tailored to your goals and budget.

Direct Mail

Direct mail isn’t dead – it just needs better data.

With Movetrigger, we deliver beautifully designed, high-impact print campaigns straight to the homes of verified movers, right when they’re actively spending. Whether it’s postcards, brochures or flyers, our team handles the creative, targeting and distribution – ensuring your message lands at exactly the right moment. It’s a cost-effective way to cut through digital noise, build brand trust, and drive action from an audience that’s primed to convert.

Mobile

Capture attention where it matters most – on their phones.

Movetrigger delivers scroll-stopping mobile ads to verified homemovers using GPS-driven location targeting and real-time data triggers. From banner ads to full-screen creatives, we place your brand in apps and websites your audience already uses – timed perfectly to align with key buying moments. It’s a powerful, cost-effective way to stay front-of-mind and drive clicks, visits, and conversions from high-intent customers on the move.

Our Approach

We help you find potential customers by identifying UK homeowners who are actively in the market for your services – including those living in properties likely to require renovation soon. Using automatic filters, we tailor your targeting to reach the right audience for your specific KBB services or trade. And when it comes to marketing, it’s simple: with just a couple of clicks, you can launch postcard campaigns or mobile adverts – and we’ll handle the rest.

 

  • Although homemovers represent only 5% of the population, they account for more than 25% of spending in the home improvement sector
  • Homemovers are 8 times more likely to buy a kitchen or bathroom compared to other consumers
  • Furniture spending accounts for approximately 3.8% of homemovers’ total retail spending (£1.1 billion)

Google Reviews

⭐️⭐️⭐️⭐️⭐️ 4.7

“We have a fantastic relationship with The Digital Maze. They handle our PPC, SEO and web development. Working closely with our marketing team on various projects throughout the year. Communication is great and we receive regular reports and have weekly, monthly and quarterly progress reviews. I’d recommend The Digital Maze to anyone who is looking to elevate their online presence.”

⭐️⭐️⭐️⭐️⭐️ Appliance City

“We have been working with The Digital Maze across several projects, including PPC, SEO and web design… I’d highly recommend The Digital Maze for any marketing activity that needs outsourcing to an agency – although the relationship feels more like an extension of our in-house marketing team.”

⭐️⭐️⭐️⭐️⭐️ Umbrella.co.uk

“They’re top-notch in communication, deliver exceptional service, and consistently nail the results.  Couldn’t be happier with the outcome—highly recommend!”

⭐️⭐️⭐️⭐️⭐️ Ben’s Cookies

MoveTrigger Pricing

(Min. 3 Months)

Direct Mail

No. Addresses Price per Month

250

£450 (£1.80/unit)

500

£775 (£1.55/unit)

750

£1075 (£1.43/unit)

1000

£1350 (£1.35/unit)

Mobile Advertising

No. Addresses Price per Month

250

£500 (£2.00/unit)

500

£875 (£1.75/unit)

750

£1225 (£1.63/unit)

1000

£1550 (£1.55/unit)

Online & Offline

No. Addresses Price per Month*

250

£760 (£3.04/unit)

500

£1320 (£2.64/unit)

750

£1840 (£2.45/unit)

1000

£2320 (£2.32/unit)

*20% off using both

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FAQs

Movetrigger is a data-led advertising service that helps you target verified homemovers through mobile ads, direct mail, and email – at the exact time they’re ready to spend.

We partner with BuyerAlerts, which tracks 99.6% of UK residential moves using live property and planning data, updated daily.

Extremely accurate. We use real-time mover data, combined with filters like property type, value, location and renovation likelihood, to ensure your campaign reaches the right households.

Movetrigger is ideal for any business selling into the home move journey – KBB, garden & outdoor, interiors, utilities, trades, and home services.

We deliver location-targeted ads to homemovers’ mobile devices via apps and websites they already use, using GPS data and real-time behavioural triggers.

Yes – we offer a full creative service. You can supply your own artwork, or we can design everything in-house as part of your campaign.

Campaigns can start from as little as £600. Pricing depends on volume, targeting complexity and creative requirements – we offer tiered packages to suit most budgets.

We can typically get campaigns live within 5–10 working days from brief, depending on the channel (mobile, mail, or email) and whether design is needed.

Absolutely. You can filter by region, town, postcode, property type and more to ensure you’re reaching the most relevant audience for your offer.

Standard PPC and social campaigns rely on interest-based data and broad targeting. Movetrigger uses verified, real-world data on who’s actually moving – giving you higher intent and better ROI.

Yes – and it’s often more effective. We can build integrated campaigns that deliver consistent messaging across print and digital touchpoints.

We provide reporting on impressions, clicks, engagement and campaign reach. For direct mail, we can also help track uplift through offer codes or landing pages.

Yes – all data is fully GDPR compliant, responsibly sourced, and used strictly for targeted advertising purposes.

There’s no long-term tie-in. You can run one-off campaigns or build an ongoing strategy depending on your goals and budget.

Just get in touch. We’ll walk you through the options, help define your audience, and recommend the best campaign setup based on your goals.

More Questions?

Trusted Data. Proven Results. Let’s Talk.

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