Google Partner

33% Increase in Leads Via Targeted PPC Campaigns

BCIA

Services Provided

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The Client

Recovery & Turnaround Ltd is a specialist consultancy based in Derbyshire, providing business recovery and financial turnaround services across the UK.

With over four decades of experience, the firm supports companies in financial distress by delivering tailored, practical solutions to help stabilise operations and secure long-term viability.

BCIA Landing Page for ppc
+33% Increase in Leads
-23% Decrease in CPA

Ready to grow your revenue with paid advertising?

Whether you’re looking to scale your lead generation, improve your ad performance, or convert more clicks into customers, we can help.

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The Challenge

BCIA needed to boost their lead generation & phone calls. Their existing PPC campaigns were delivering the quality of the leads, however not the desired volume, which created a need to scale the strategy and improve performance.

The Solution

  • Targeted PPC Campaigns: Redesigned and managed PPC campaigns concentrating on the best performing keywords, including detailed keyword research & expansion, optimising ad copy, and tweaking bidding strategies to ensure maximum visibility and the highest quality leads
  • Channel Expansion: Microsoft Ads test has been successful and this channel is now bringing high quality leads at a lower price due to less severe competition
  • Bid Management: Utilised advanced bidding strategies to maximise conversion rate & reduce cost per acquisition to ensure cost-effective lead generation.
  • Dedicated Landing Page: In close collaboration with the client and design team, highly tailored landing pages have been created to aid the performance and increase conversion rate by eliminating obstacles on the path between click and conversion

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Why Choose The Digital Maze as Your Paid Media Marketing Agency?

Paid Marketing That Puts Your Brand Centre Stage

Our PPC team can help you unlock the true potential of paid search. We’ll help you craft a strategy that is both data-driven combined with a spark of creativity – delivering a pay-per-click campaign that draws in website traffic.

We’ll take the time to understand your business goals, brand, and customer acquisition process to create the right paid media strategy for you. From keyword research and bidding to working with our copy and design experts on landing pages and ads, our award-winning team will improve your paid media campaigns.
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Just take a look at what we offer…

  • Google Ads, Google Shopping ads
  • Bing ads (Microsoft Advertising)
  • Display ads, Create ads, Remarketing
  • YouTube ads, Paid social media ads (Meta, X, LinkedIn, & TikTok)
  • Landing Page Design
  • PPC Audits & Training
  • We’re also Google Premier Partners & Microsoft Elite Partners

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